Useful Information

.shop Domain Zone: Comprehensive Data & Investment Insights

The .shop top-level domain (TLD) has grown into a major player in the domain landscape, hosting over 4.1M+ registered domains. Launched to serve e-commerce and retail, its history reflects the shift toward niche, industry-specific web addresses. Understanding the zone's composition—from average domain length (10.72 characters) to character distribution (34.60% vowels, 58.18% consonants, 6.47% digits)—is critical for investors and SEO professionals. Statistics reveal patterns: the most frequent first letter is 's', the top embedded word is 'go', and 71.21% of domains are purely alphabetic. These metrics help identify premium opportunities and avoid pitfalls in a competitive market.

Domain Length Distribution: Why 7 Characters Dominate

With 464 656 domains at 7 characters, this length offers a balance between memorability and availability. The average length of 10.72 characters suggests shorter names are prized, but the max of 63 shows room for longer, descriptive terms.

Infographics for .shop

4,065,290
Total Domains
+7,663
New Today
−5,912
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens in .shop

Letters make up 71.21% of domains, while 22.16% mix digits and letters. Hyphens appear in only 6.07% of domains, indicating a preference for clean, hyphen-free names. The most common character is 'e', appearing 3 844 157 times.


Average domain name length

10.72 characters
Representative domain: 0-d.shop
Representative name length: 3

Top Words and Tokens: Uncovering High-Value Keywords

The word 'go' appears in 77 429 domains (1.90% share), while the numeric token '1' is found in 101 108 domains. These patterns guide keyword research for domain investing.

Popular Domain Zones

.energy .xyz .biz .charity .online .restaurant .agency .football .press .foundation .hospital .tools .tech .vacations .earth .cafe .education .systems .cn .hosting

Character frequency in domain names

# Symbol Occurrences
1 e 3844157
2 a 3542224
3 o 2769870
4 r 2649786
5 i 2649502
6 s 2484416
7 t 2420411
8 n 2268403
9 l 2048850
10 c 1530169
11 d 1386241
12 u 1381014
13 m 1263959
14 h 1243509
15 p 1228818
16 g 1069124
17 b 989010
18 y 883724
19 f 867489
20 k 807974
21 v 758756
22 w 626162
23 x 510790
24 j 438533
25 z 431580
26 1 337835
27 2 321509
28 q 319213
29 8 293266
30 3 290617
31 0 277014
32 6 267014
33 9 264444
34 5 259836
35 4 258493
36 7 249797

First Character Trends: Why 's' Leads

Over 318 492 domains start with 's', making it the most popular initial character. This insight helps in branding and SEO, as first-letter prominence can affect recall and search behavior.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 20767
3 1 34490
4 2 34227
5 3 28012
6 4 22134
7 5 26667
8 6 24049
9 7 23498
10 8 23803
11 9 22909
12 a 224950
13 b 216406
14 c 237145
15 d 168229
16 e 138816
17 f 154807
18 g 171822
19 h 141483
20 i 94929
21 j 91112
22 k 112672
23 l 153995
24 m 231181
25 n 124781
26 o 100678
27 p 203503
28 q 50681
29 r 147040
30 s 318492
31 t 231213
32 u 69502
33 v 117648
34 w 106671
35 x 65024
36 y 63956
37 z 67998

Purely Alphabetic vs. Mixed Domains: Investment Implications

Pure letter domains (71.21%) are the majority, but mixed alphanumeric names (22.16%) offer unique branding. Only 0.56% are numeric-only, a niche for specific industries.


Character distribution in domain names

Vowels (15070491 · 34.6%)
Consonants (25343193 · 58.18%)
Digits (2819825 · 6.47%)
Hyphen (326543 · 0.75%)
Other (0 · 0%)

Hyphen Usage: A Rare but Strategic Choice

With just 6.07% of domains containing hyphens, these names can be undervalued. However, they may still hold SEO value for exact-match keywords, especially in competitive niches.


Domain names with numbers and letters

Only numbers (22836 · 0.56%)
Only letters (2894801 · 71.21%)
Numbers and letters (900788 · 22.16%)
Other (246865 · 6.07%)

Total Character Pool: 43.6M+ Characters Analyzed

The entire zone comprises 43.6M+ characters, with 15 070 491 vowels and 25 343 193 consonants. This massive dataset reveals linguistic patterns that can predict domain performance.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 77429 1.90
2 pro 61295 1.51
3 shop 48151 1.18
4 one 44263 1.09
5 car 43702 1.08
6 my 38560 0.95
7 store 36480 0.90
8 hub 23926 0.59
9 app 23563 0.58
10 online 23247 0.57
11 get 23102 0.57
12 net 22085 0.54
13 lab 21201 0.52
14 tech 19414 0.48
15 top 19184 0.47
16 market 18932 0.47
17 home 15780 0.39
18 star 14403 0.35
19 fit 14360 0.35
20 web 12266 0.30

Trends & Insights 2026

Short, brandable domains under 7 characters will continue to command premium prices, as the average length of 10.72 chars indicates a market preference for brevity.
The dominance of the letter 'e' and first character 's' suggests that domains starting with common letters may have higher resale value due to memorability.
With 71.21% of domains being purely alphabetic, investors should focus on dictionary words and brandable terms, while mixed alphanumeric names (22.16%) offer niche opportunities.
Hyphenated domains (6.07%) remain a small segment, but their rarity could increase value for exact-match SEO in 2026 as competition grows.
The top word 'go' and numeric token '1' highlight actionable keywords for domain development and parking strategies.
As e-commerce expands, .shop will likely see increased demand for short, keyword-rich domains, making data on length and character composition essential for portfolio optimization.

Hyphen usage in domain names

With hyphen (246865 · 6.07%)
Without hyphen (3818425 · 93.93%)

Popular numeric tokens in domain names

# Token Domains count
1 1 101108
2 2 95413
3 3 88107
4 4 87758
5 8 82144
6 5 81656
7 7 80738
8 9 79578
9 6 79325
10 0 66773
11 88 9977
12 24 9561
13 18 6919
14 11 6585
15 69 6382
16 12 5865
17 10 5706
18 01 5177
19 77 5095
20 99 5014