Useful Information

.store Domain Zone: Statistics, Trends & Investment Opportunities

The .store domain zone, launched in 2015, has grown to over 2.1M+ registrations, making it a key TLD for e-commerce and retail. Understanding its composition—from average length (11.11 characters) to character distribution (38.53% vowels, 58.69% consonants)—is critical for domain investors and SEO specialists. This data-driven analysis reveals patterns like the most frequent first letter 's' and top word 'go', helping you identify premium opportunities and optimize strategies. Statistics matter because they uncover market trends, guide acquisition decisions, and highlight the zone's unique characteristics.

Domain Length Distribution in .store

The most common domain length is 9 characters, with 210 784 domains. Average length is 11.11, while max is 63. Short domains are rare, making them premium assets.

Infographics for .store

2,070,820
Total Domains
+3,426
New Today
−3,819
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens

84.07% of domains are purely alphabetic (1 740 840), while 6.83% mix letters and digits. Hyphens appear in 9.01% of domains (186 518). Digits account for 1.74% of all characters.


Average domain name length

11.11 characters
Representative domain: 0-2-1.store
Representative name length: 5

Top Keywords and Patterns in .store

The most frequent word is 'go', appearing in 45 487 domains (2.20% share). The top numeric token is '1' (14 673 domains). These patterns guide brandable domain selection.

Popular Domain Zones

.site .earth .kr .social .ltd .agency .ai .academy .bio .tools .jp .events .expert .hospital .net .chat .care .clinic .cafe .tech

Character frequency in domain names

# Symbol Occurrences
1 e 2268773
2 a 2155793
3 o 1648391
4 i 1612527
5 r 1533849
6 t 1460954
7 s 1456716
8 n 1340863
9 l 1206348
10 c 841984
11 u 736379
12 d 720252
13 m 719826
14 p 667315
15 h 640133
16 g 541964
17 b 490038
18 y 447693
19 f 390670
20 k 381679
21 v 360110
22 w 252414
23 x 170599
24 z 155262
25 j 112136
26 q 65337
27 1 54930
28 8 53917
29 2 53588
30 0 40857
31 7 37999
32 3 37949
33 4 37542
34 9 29646
35 6 27446
36 5 27293

First Character Trends: What Starts a .store Domain?

The most common first letter is 's', starting 193 676 domains. Overall, 'e' is the most frequent character (2 268 773 occurrences). This helps in SEO and memorability analysis.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 1235
3 1 5603
4 2 3662
5 3 4078
6 4 3493
7 5 1660
8 6 1181
9 7 2108
10 8 1755
11 9 1669
12 a 144143
13 b 120126
14 c 129212
15 d 90728
16 e 74958
17 f 81942
18 g 86180
19 h 71081
20 i 48762
21 j 37131
22 k 57754
23 l 95283
24 m 143047
25 n 70464
26 o 45943
27 p 118959
28 q 13242
29 r 77225
30 s 193676
31 t 145806
32 u 25612
33 v 58394
34 w 48934
35 x 18758
36 y 19669
37 z 27347

Vowel vs. Consonant Balance in .store

With 8 869 556 vowels (38.53%) and 13 508 449 consonants (58.69%), the zone shows a typical English-language pattern. This balance affects pronounceability and brand appeal.


Character distribution in domain names

Vowels (8869556 · 38.53%)
Consonants (13508449 · 58.69%)
Digits (401167 · 1.74%)
Hyphen (237936 · 1.03%)
Other (0 · 0%)

Numeric-Only and Mixed-Type Domains

Only 1 933 domains (0.09%) are purely numeric. Mixed letter-digit domains total 141 529 (6.83%). These are niche but can be valuable for specific industries.


Domain names with numbers and letters

Only numbers (1933 · 0.09%)
Only letters (1740840 · 84.07%)
Numbers and letters (141529 · 6.83%)
Other (186518 · 9.01%)

Hyphen Usage and Its Impact on Domain Value

Hyphens appear in 186 518 domains (9.01%). While they can improve readability, they often reduce memorability. Most domains (1 884 302, 90.99%) avoid hyphens.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 45487 2.20
2 pro 39070 1.89
3 shop 36258 1.75
4 one 28683 1.39
5 car 28646 1.38
6 my 27173 1.31
7 fit 23528 1.14
8 tech 21934 1.06
9 app 17498 0.84
10 get 14987 0.72
11 lab 14202 0.69
12 home 14188 0.69
13 store 13382 0.65
14 net 11390 0.55
15 top 11095 0.54
16 hub 10977 0.53
17 online 10173 0.49
18 market 9750 0.47
19 life 9594 0.46
20 game 8154 0.39

Trends & Insights 2026

By 2026, .store is expected to surpass 3M registrations, driven by e-commerce growth and new gTLD adoption.
Short, brandable domains (under 10 chars) will command premium prices, especially those starting with 's' or containing 'go'.
The dominance of alphabetic domains (84.07%) suggests continued preference for word-based names over alphanumeric mixes.
Hyphenated domains may see a decline in new registrations as users prioritize simplicity, despite their current 9.01% share.
Numeric tokens like '1' will remain popular in price-sensitive niches, but overall numeric-only domains (0.09%) will stay rare.
SEO specialists should target domains with high vowel density (38.53%) for better memorability and voice search optimization.

Hyphen usage in domain names

With hyphen (186518 · 9.01%)
Without hyphen (1884302 · 90.99%)

Popular numeric tokens in domain names

# Token Domains count
1 1 14673
2 4 14673
3 2 14249
4 3 10780
5 8 7728
6 88 7391
7 7 6556
8 24 4973
9 5 4950
10 9 4664
11 0 3959
12 6 3755
13 77 2738
14 777 2486
15 99 1948
16 10 1735
17 888 1659
18 360 1619
19 168 1416
20 2025 1395