Useful Information

.at Domain Zone: Comprehensive Data & Trends for 2026

The .at country-code top-level domain (ccTLD) has been a cornerstone of Austria's digital identity since its delegation in 1988. Managed by nic.at, it serves over 917.1K+ registered domains, making it a mature and stable market for domain investors and SEO professionals. Understanding the structural composition of .at domains—from average length (11.83 characters) to character frequency—provides actionable insights for acquisition, branding, and optimization. This data-driven analysis covers key metrics, including the most common first letter ('s'), vowel/consonant ratios, and hyphen usage, to help you make informed decisions in the Austrian digital landscape.

Domain Length Distribution: Why 10 Characters Dominate

The most frequent domain length in .at is 10 characters, with 74 045 domains. The average length of 11.83 chars suggests a preference for concise, memorable names. A representative domain like '0-24uhr.at' (7 chars) illustrates typical patterns.

Infographics for .at

917,080
Total Domains
+0
New Today
−0
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens in .at

Pure letter domains account for 61.64% (565 279 domains), while 2.83% combine letters and digits. Hyphenated domains represent 35.34% (324 136 domains), a significant share that investors should evaluate for SEO and readability.


Average domain name length

11.83 characters
Representative domain: 0-24uhr.at
Representative name length: 7

Top Symbols and First Characters: The Letter 'e' and 's'

The most common character across all .at domains is 'e', appearing 1 311 935 times. Domains most often start with 's' (91 580 domains), indicating strong branding potential for names beginning with this letter.

Popular Domain Zones

.earth .expert .green .video .fi .garden .ai .games .events .bar .realty .design .com .care .tips .dk .xyz .pt .health .auto

Character frequency in domain names

# Symbol Occurrences
1 e 1311935
2 r 846555
3 a 836461
4 n 750531
5 i 730656
6 t 669436
7 s 664136
8 o 543034
9 l 527370
10 u 391939
11 h 389624
12 c 337561
13 m 319298
14 g 305390
15 d 278011
16 b 267405
17 p 238291
18 k 236772
19 f 211622
20 w 136762
21 z 110571
22 v 102278
23 y 76279
24 x 57540
25 j 27448
26 2 15515
27 4 13923
28 1 10071
29 q 9535
30 0 8706
31 3 6586
32 5 4460
33 6 4110
34 7 3425
35 9 3396
36 8 3228

Vowel vs. Consonant Balance: Readability and Brandability

Vowels make up 35.86% of all characters (3 890 304), while consonants account for 59.79% (6 486 136). This near-optimal ratio enhances domain pronounceability and memorability—key factors for end-user adoption.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 325
3 1 1776
4 2 1136
5 3 1274
6 4 948
7 5 420
8 6 439
9 7 377
10 8 292
11 9 262
12 a 59217
13 b 56788
14 c 35767
15 d 42292
16 e 37341
17 f 45991
18 g 40003
19 h 45964
20 i 26321
21 j 12010
22 k 43104
23 l 33292
24 m 62498
25 n 20432
26 o 18366
27 p 51803
28 q 2463
29 r 34582
30 s 91580
31 t 42636
32 u 10311
33 v 21396
34 w 39122
35 x 21327
36 y 3429
37 z 11796

Hyphen Usage: Impact on SEO and User Trust

With 35.34% of domains containing hyphens (324 136), hyphenated names are common but may affect click-through rates. Hyphens represent 3.68% of total characters (399 070), a metric to consider when evaluating domain quality.


Character distribution in domain names

Vowels (3890304 · 35.86%)
Consonants (6486136 · 59.79%)
Digits (73420 · 0.68%)
Hyphen (399070 · 3.68%)
Other (0 · 0%)

Top Words and Numeric Tokens: 'go' and '4'

The most frequent word in .at domains is 'go', appearing in 12 418 domains (1.35% share). The top numeric token is '4' (6 308 domains), highlighting popular keywords for niche targeting.


Domain names with numbers and letters

Only numbers (1743 · 0.19%)
Only letters (565279 · 61.64%)
Numbers and letters (25922 · 2.83%)
Other (324136 · 35.34%)

Numeric-Only Domains: A Rare but Valuable Asset

Only 0.19% of .at domains are purely numeric (1 743), making them scarce. Combined with 0.68% digit characters overall (73 420), numeric domains offer unique branding opportunities in tech and finance.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 12418 1.35
2 pro 11155 1.22
3 shop 8660 0.94
4 tech 7392 0.81
5 net 7131 0.78
6 one 6336 0.69
7 car 6273 0.68
8 my 5207 0.57
9 web 4815 0.53
10 online 4632 0.51
11 app 4316 0.47
12 top 3294 0.36
13 media 3101 0.34
14 fit 2868 0.31
15 club 2841 0.31
16 box 2435 0.27
17 star 2395 0.26
18 best 2359 0.26
19 lab 2352 0.26
20 info 2086 0.23

Trends & Insights 2026

The .at zone continues to grow steadily, with 917.1K+ domains and a total character count of 10.8M+, reflecting sustained interest in Austrian digital real estate.
Short, letter-only domains (avg 11.83 chars) remain premium assets, as 61.64% of domains are purely alphabetic—ideal for brandable investments.
Hyphenated domains (35.34%) are a double-edged sword: they offer keyword clarity but may reduce memorability. Investors should prioritize non-hyphenated alternatives when possible.
The dominance of the letter 'e' and starting letter 's' suggests that domains beginning with these characters may have higher recall and SEO value.
Numeric tokens like '4' are increasingly used in domains for tech startups and e-commerce, offering niche opportunities despite low overall digit prevalence (0.68%).
With only 0.19% purely numeric domains, scarcity drives potential value for investors targeting short, numeric .at names for fintech or data services.

Hyphen usage in domain names

With hyphen (324136 · 35.34%)
Without hyphen (592944 · 64.66%)

Popular numeric tokens in domain names

# Token Domains count
1 4 6308
2 24 5547
3 2 4652
4 1 3324
5 3 3234
6 5 1882
7 9 1348
8 8 1345
9 6 1335
10 7 1230
11 0 939
12 360 423
13 21 395
14 123 339
15 10 314
16 12 307
17 365 270
18 22 258
19 19 193
20 2000 184