.fashion Domain Zone: Statistics, Trends & Investment Insights
The .fashion domain zone, a niche TLD for fashion and style, hosts 12 431 domains as of our latest analysis. With an average domain length of 8.01 characters and a strong preference for letter-only names (89.26%), this zone offers unique opportunities for branding and SEO. Understanding these statistics is crucial for domain investors and developers to identify valuable assets and emerging trends. The most common word 'go' appears in 174 domains (1.40%), highlighting a key keyword pattern. This data-driven overview helps you make informed decisions in the fashion space.
Domain Name Composition in .fashion
89.26% of domains are letter-only (11 096), while 6.09% mix digits and letters (757). Only 0.98% are purely numeric.
Infographics for .fashion
Domain length distribution by number of characters
Character Frequency Analysis
The most frequent character is 'e' (10 012 occurrences), and domains often start with 's' (1 168 domains). Vowels make up 39.39% of all characters.
Average domain name length
Hyphen Usage Patterns
Only 3.67% of domains contain hyphens (456), while 96.33% are hyphen-free (11 975), indicating a preference for clean names.
Character frequency in domain names
| # | Symbol | Occurrences |
|---|---|---|
| 1 | e | 10012 |
| 2 | a | 9692 |
| 3 | o | 6926 |
| 4 | i | 6885 |
| 5 | r | 6230 |
| 6 | t | 6105 |
| 7 | s | 6048 |
| 8 | n | 6022 |
| 9 | l | 5526 |
| 10 | u | 3279 |
| 11 | m | 3213 |
| 12 | c | 3205 |
| 13 | d | 3196 |
| 14 | h | 2816 |
| 15 | y | 2411 |
| 16 | b | 2316 |
| 17 | p | 2240 |
| 18 | g | 2171 |
| 19 | f | 1710 |
| 20 | k | 1565 |
| 21 | v | 1469 |
| 22 | w | 1249 |
| 23 | z | 702 |
| 24 | x | 698 |
| 25 | j | 509 |
| 26 | 8 | 447 |
| 27 | q | 348 |
| 28 | 2 | 309 |
| 29 | 1 | 262 |
| 30 | 0 | 251 |
| 31 | 7 | 204 |
| 32 | 6 | 189 |
| 33 | 3 | 182 |
| 34 | 9 | 182 |
| 35 | 5 | 178 |
| 36 | 4 | 174 |
Top Keywords and Numeric Tokens
The most common word is 'go' (174 domains), and the top numeric token is '2' (95 domains). These patterns guide keyword strategy.
Most common first character in domain names
| # | First char | Domains count |
|---|---|---|
| 1 | - | 0 |
| 2 | 0 | 8 |
| 3 | 1 | 45 |
| 4 | 2 | 104 |
| 5 | 3 | 23 |
| 6 | 4 | 16 |
| 7 | 5 | 15 |
| 8 | 6 | 14 |
| 9 | 7 | 18 |
| 10 | 8 | 27 |
| 11 | 9 | 21 |
| 12 | a | 901 |
| 13 | b | 781 |
| 14 | c | 743 |
| 15 | d | 534 |
| 16 | e | 417 |
| 17 | f | 572 |
| 18 | g | 443 |
| 19 | h | 372 |
| 20 | i | 306 |
| 21 | j | 197 |
| 22 | k | 308 |
| 23 | l | 596 |
| 24 | m | 953 |
| 25 | n | 396 |
| 26 | o | 315 |
| 27 | p | 534 |
| 28 | q | 49 |
| 29 | r | 474 |
| 30 | s | 1168 |
| 31 | t | 726 |
| 32 | u | 202 |
| 33 | v | 343 |
| 34 | w | 339 |
| 35 | x | 148 |
| 36 | y | 149 |
| 37 | z | 174 |
Domain Length Distribution
The most frequent length is 6 characters (1 644 domains), with an average of 8.01 and a maximum of 63. A typical domain is '0.fashion'.
Character distribution in domain names
Historical Context of .fashion
Launched as a niche TLD, .fashion has grown to 12.4K+ registrations. Its focus on fashion and style makes it a targeted choice for brands and influencers.
Domain names with numbers and letters
Why Statistics Matter for .fashion Investors
Data on composition, length, and keywords helps identify premium domains. For example, short, letter-only names with high vowel density (39.39%) often perform better in branding.
Most frequent word fragments inside domain names
| # | Word | Domains count | % |
|---|---|---|---|
| 1 | go | 174 | 1.40 |
| 2 | my | 123 | 0.99 |
| 3 | one | 109 | 0.88 |
| 4 | shop | 100 | 0.80 |
| 5 | app | 93 | 0.75 |
| 6 | fit | 68 | 0.55 |
| 7 | car | 67 | 0.54 |
| 8 | new | 55 | 0.44 |
| 9 | store | 55 | 0.44 |
| 10 | pro | 52 | 0.42 |
| 11 | lab | 50 | 0.40 |
| 12 | star | 44 | 0.35 |
| 13 | top | 37 | 0.30 |
| 14 | life | 36 | 0.29 |
| 15 | net | 35 | 0.28 |
| 16 | now | 29 | 0.23 |
| 17 | get | 27 | 0.22 |
| 18 | live | 26 | 0.21 |
| 19 | world | 25 | 0.20 |
| 20 | free | 22 | 0.18 |
Trends & Insights 2026
Hyphen usage in domain names
Popular numeric tokens in domain names
| # | Token | Domains count |
|---|---|---|
| 1 | 2 | 95 |
| 2 | 88 | 89 |
| 3 | 4 | 83 |
| 4 | 8 | 82 |
| 5 | 1 | 67 |
| 6 | 3 | 60 |
| 7 | 7 | 53 |
| 8 | 5 | 50 |
| 9 | 6 | 47 |
| 10 | 9 | 47 |
| 11 | 0 | 31 |
| 12 | 888 | 19 |
| 13 | 77 | 13 |
| 14 | 99 | 13 |
| 15 | 123 | 12 |
| 16 | 168 | 11 |
| 17 | 16 | 10 |
| 18 | 24 | 10 |
| 19 | 777 | 9 |
| 20 | 101 | 8 |