Useful Information

.it Domain Zone: Statistics, Trends, and Investment Insights

The .it country-code top-level domain (ccTLD) is Italy's official digital identity, launched in 1987 and managed by IIT-CNR. With over 1 903 940 registered domains (1.9M+), it remains a cornerstone for Italian businesses and global brands targeting the Italian market. Understanding its composition—from average domain length (12.19 characters) to character frequency—empowers domain investors and SEO specialists to make data-driven decisions. This analysis covers key metrics, naming patterns, and future trends to help you navigate the .it landscape effectively.

Domain Length Distribution in .it

The most common domain length is 10 characters, with 150 942 domains at that length. The average length is 12.19 characters, while the maximum allowed is 63. A representative short domain is '0-0.it' (3 character).

Infographics for .it

1,903,940
Total Domains
+0
New Today
−0
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens

Letters dominate .it domains: 90.73% are purely alphabetic (1 727 515 domains). Digits appear in 0.49% of all characters, and only 0.13% of domains are numeric-only (2 531). Hyphens are present in 6.42% of domains (122 277).


Average domain name length

12.19 characters
Representative domain: 0-0.it
Representative name length: 3

Most Frequent Symbols and First Characters

The most common character across all .it domains is 'a', appearing 2 624 976 times. Domains most often start with the letter 's' (196 846 domains). This pattern aids in brandable name generation.

Popular Domain Zones

.community .pizza .club .au .music .pl .charity .team .house .center .bg .tennis .academy .it .xyz .ai .dk .photography .store .inc

Character frequency in domain names

# Symbol Occurrences
1 a 2624976
2 i 2512284
3 e 2179699
4 o 2042053
5 r 1652314
6 t 1505819
7 n 1439699
8 l 1312944
9 s 1277498
10 c 1107815
11 m 772047
12 d 655672
13 u 613673
14 p 596897
15 g 579722
16 b 423972
17 f 354935
18 v 349671
19 h 257142
20 z 243989
21 y 137309
22 k 117666
23 w 96070
24 x 54714
25 q 30880
26 j 28515
27 2 21398
28 0 20290
29 1 15552
30 4 14106
31 3 12728
32 9 6574
33 5 6477
34 6 6054
35 8 5695
36 7 4653

Vowel vs. Consonant Balance in .it

Vowels account for 43.54% of all characters (10 109 994), while consonants make up 55.38% (12 857 981). This near-balanced ratio enhances pronounceability and memorability.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 1020
3 1 2418
4 2 2392
5 3 2733
6 4 1694
7 5 736
8 6 453
9 7 610
10 8 568
11 9 473
12 a 176700
13 b 92001
14 c 183567
15 d 76943
16 e 77394
17 f 94132
18 g 84900
19 h 35499
20 i 98958
21 j 11288
22 k 17532
23 l 91834
24 m 136936
25 n 45347
26 o 45945
27 p 126201
28 q 7479
29 r 75091
30 s 196846
31 t 91706
32 u 18735
33 v 58840
34 w 25266
35 x 4661
36 y 6510
37 z 10532

Top Words and Numeric Tokens in .it Domains

The most frequent word embedded in .it domains is 'one', found in 56 580 domains (2.97% share). The top numeric token is '2', appearing in 7 463 domains.


Character distribution in domain names

Vowels (10109994 · 43.54%)
Consonants (12857981 · 55.38%)
Digits (113527 · 0.49%)
Hyphen (136090 · 0.59%)
Other (0 · 0%)

Mixed-Content Domains: Letters and Digits

Domains containing both letters and digits represent 2.71% of the zone (51 617). These hybrid names are often used for product codes or short brands.


Domain names with numbers and letters

Only numbers (2531 · 0.13%)
Only letters (1727515 · 90.73%)
Numbers and letters (51617 · 2.71%)
Other (122277 · 6.42%)

Historical Context and Why .it Statistics Matter

As Italy's ccTLD since 1987, .it reflects local language patterns and market maturity. Tracking metrics like total characters (23.2M+) and hyphen usage (0.59% of all characters) helps investors identify undervalued niches.


Most frequent word fragments inside domain names

# Word Domains count %
1 one 56580 2.97
2 go 42311 2.22
3 car 41060 2.16
4 pro 33597 1.76
5 net 21352 1.12
6 lab 18417 0.97
7 web 15702 0.82
8 app 12704 0.67
9 shop 11077 0.58
10 my 11017 0.58
11 online 10453 0.55
12 top 9665 0.51
13 tech 9411 0.49
14 new 8110 0.43
15 info 7091 0.37
16 store 6787 0.36
17 get 6730 0.35
18 club 6709 0.35
19 fit 5762 0.30
20 media 5553 0.29

Trends & Insights 2026

Expect steady growth in .it registrations as Italy's digital economy expands, with total domains potentially exceeding 2.2M by 2026.
Short, brandable domains (6-10 characters) will remain premium assets, given the average length of 12.19 and peak at 10 characters.
The dominance of letter-only domains (90.73%) suggests that pure alphabetic names will continue to be preferred for SEO and user trust.
Hyphenated domains (6.42%) may see decreased demand as users favor cleaner, hyphen-free URLs (93.58%).
Numeric tokens like '2' will gain traction in e-commerce and tech niches, especially in short numeric domains (2 531).
Character-level optimization—leveraging top first letters like 's' and common vowels—will become a key SEO strategy for new registrations.

Hyphen usage in domain names

With hyphen (122277 · 6.42%)
Without hyphen (1781663 · 93.58%)

Popular numeric tokens in domain names

# Token Domains count
1 2 7463
2 3 6003
3 4 5884
4 24 4094
5 1 2804
6 5 1613
7 2000 1540
8 360 1277
9 7 1027
10 8 935
11 0 927
12 6 658
13 365 572
14 10 567
15 9 500
16 20 471
17 21 446
18 100 438
19 12 333
20 40 263