Useful Information

.store Domain Zone: Statistics, Trends & Investment Opportunities

The .store domain zone, launched in 2015, has grown to over 2.1M+ registrations, making it a key TLD for e-commerce and retail. Understanding its composition—from average length (0.00 characters) to character distribution (38.57% vowels, 58.70% consonants)—is critical for domain investors and SEO specialists. This data-driven analysis reveals patterns like the most frequent first letter 's' and top word 'go', helping you identify premium opportunities and optimize strategies. Statistics matter because they uncover market trends, guide acquisition decisions, and highlight the zone's unique characteristics.

Domain Length Distribution in .store

The most common domain length is 9 characters, with 211 108 domains. Average length is 0.00, while max is 63. Short domains are rare, making them premium assets.

Infographics for .store

2,074,740
Total Domains
+4,161
New Today
−4,398
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens

84.21% of domains are purely alphabetic (1 745 955), while 6.79% mix letters and digits. Hyphens appear in 8.90% of domains (184 427). Digits account for 1.72% of all characters.


Average domain name length

11.11 characters
Representative domain: 0-gravity.store
Representative name length: 9

Top Keywords and Patterns in .store

The most frequent word is 'go', appearing in 45 445 domains (2.19% share). The top numeric token is '4' (14 758 domains). These patterns guide brandable domain selection.

Popular Domain Zones

.ch .uk .au .game .marketing .dogs .pl .bg .space .tour .at .tennis .finance .press .org .sk .eu .design .cats .health

Character frequency in domain names

# Symbol Occurrences
1 e 2270064
2 a 2158680
3 o 1647460
4 i 1613687
5 r 1535186
6 t 1459695
7 s 1454767
8 n 1339946
9 l 1207158
10 c 842412
11 u 736034
12 d 720868
13 m 720467
14 p 667611
15 h 640415
16 g 541992
17 b 489755
18 y 447799
19 f 389757
20 k 381873
21 v 360389
22 w 253355
23 x 170298
24 z 153828
25 j 112180
26 q 65300
27 1 54311
28 2 53166
29 8 52758
30 0 40634
31 3 37851
32 4 37509
33 7 37269
34 9 29213
35 6 27212
36 5 27023

First Character Trends: What Starts a .store Domain?

The most common first letter is 's', starting 193 485 domains. Overall, 'e' is the most frequent character (2 270 064 occurrences). This helps in SEO and memorability analysis.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 1216
3 1 5537
4 2 3662
5 3 4000
6 4 3501
7 5 1672
8 6 1139
9 7 2085
10 8 1746
11 9 1641
12 a 144747
13 b 119889
14 c 128952
15 d 90450
16 e 74956
17 f 81544
18 g 85881
19 h 71705
20 i 48881
21 j 37068
22 k 58064
23 l 95070
24 m 142967
25 n 70733
26 o 46179
27 p 119424
28 q 13190
29 r 77288
30 s 193485
31 t 145706
32 u 25425
33 v 58591
34 w 49045
35 x 18786
36 y 19273
37 z 27081

Vowel vs. Consonant Balance in .store

With 8 873 834 vowels (38.57%) and 13 506 215 consonants (58.70%), the zone shows a typical English-language pattern. This balance affects pronounceability and brand appeal.


Character distribution in domain names

Vowels (8873834 · 38.57%)
Consonants (13506215 · 58.7%)
Digits (395358 · 1.72%)
Hyphen (234568 · 1.02%)
Other (0 · 0%)

Numeric-Only and Mixed-Type Domains

Only 1 849 domains (0.09%) are purely numeric. Mixed letter-digit domains total 140 781 (6.79%). These are niche but can be valuable for specific industries.


Domain names with numbers and letters

Only numbers (1849 · 0.09%)
Only letters (1745955 · 84.21%)
Numbers and letters (140781 · 6.79%)
Other (184667 · 8.91%)

Hyphen Usage and Its Impact on Domain Value

Hyphens appear in 184 427 domains (8.90%). While they can improve readability, they often reduce memorability. Most domains (1 887 365, 91.10%) avoid hyphens.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 45445 2.19
2 pro 39052 1.89
3 shop 36043 1.74
4 car 28772 1.39
5 one 28595 1.38
6 my 27224 1.31
7 fit 22318 1.08
8 tech 21435 1.04
9 app 17701 0.85
10 get 14703 0.71
11 lab 14513 0.70
12 home 14184 0.68
13 store 13318 0.64
14 net 11379 0.55
15 hub 11029 0.53
16 top 10948 0.53
17 online 9831 0.47
18 market 9722 0.47
19 life 9570 0.46
20 game 8119 0.39

Trends & Insights 2026

By 2026, .store is expected to surpass 3M registrations, driven by e-commerce growth and new gTLD adoption.
Short, brandable domains (under 10 chars) will command premium prices, especially those starting with 's' or containing 'go'.
The dominance of alphabetic domains (84.21%) suggests continued preference for word-based names over alphanumeric mixes.
Hyphenated domains may see a decline in new registrations as users prioritize simplicity, despite their current 8.90% share.
Numeric tokens like '4' will remain popular in price-sensitive niches, but overall numeric-only domains (0.09%) will stay rare.
SEO specialists should target domains with high vowel density (38.57%) for better memorability and voice search optimization.

Hyphen usage in domain names

With hyphen (184427 · 8.9%)
Without hyphen (1887365 · 91.1%)

Popular numeric tokens in domain names

# Token Domains count
1 4 14758
2 1 14452
3 2 14170
4 3 10837
5 8 7685
6 88 7220
7 7 6515
8 5 5000
9 24 4824
10 9 4612
11 0 3925
12 6 3738
13 77 2710
14 777 2326
15 99 1859
16 10 1687
17 360 1636
18 888 1518
19 2026 1318
20 11 1312