Useful Information

.shop Domain Zone: Comprehensive Data & Investment Insights

The .shop top-level domain (TLD) has grown into a major player in the domain landscape, hosting over 4.2M+ registered domains. Launched to serve e-commerce and retail, its history reflects the shift toward niche, industry-specific web addresses. Understanding the zone's composition—from average domain length (0.00 characters) to character distribution (34.68% vowels, 58.24% consonants, 6.35% digits)—is critical for investors and SEO professionals. Statistics reveal patterns: the most frequent first letter is 's', the top embedded word is 'go', and 71.72% of domains are purely alphabetic. These metrics help identify premium opportunities and avoid pitfalls in a competitive market.

Domain Length Distribution: Why 7 Characters Dominate

With 472 843 domains at 7 characters, this length offers a balance between memorability and availability. The average length of 0.00 characters suggests shorter names are prized, but the max of 63 shows room for longer, descriptive terms.

Infographics for .shop

4,228,841
Total Domains
+13,949
New Today
−7,060
Dropped Today

Domain length distribution by number of characters

Character Composition: Letters, Digits, and Hyphens in .shop

Letters make up 71.72% of domains, while 21.77% mix digits and letters. Hyphens appear in only 5.92% of domains, indicating a preference for clean, hyphen-free names. The most common character is 'e', appearing 3 953 158 times.


Average domain name length

10.70 characters
Representative domain: 0-electrical-recycling-03.shop
Representative name length: 25

Top Words and Tokens: Uncovering High-Value Keywords

The word 'go' appears in 80 104 domains (1.91% share), while the numeric token '1' is found in 101 850 domains. These patterns guide keyword research for domain investing.

Popular Domain Zones

.football .pro .fi .reviews .ca .travel .garden .it .music .cafe .restaurant .digital .fr .live .tennis .fitness .games .pizza .nl .me

Character frequency in domain names

# Symbol Occurrences
1 e 3953158
2 a 3621760
3 o 2851605
4 r 2719339
5 i 2718538
6 s 2539752
7 t 2487240
8 n 2320293
9 l 2108474
10 c 1566992
11 d 1418024
12 u 1416107
13 m 1298557
14 h 1275443
15 p 1260767
16 g 1092566
17 b 1016703
18 y 910644
19 f 891952
20 k 835629
21 v 783935
22 w 644474
23 x 525293
24 j 447248
25 z 441242
26 1 343006
27 q 330609
28 2 325059
29 8 299513
30 3 294849
31 0 278066
32 6 270053
33 9 267930
34 4 261230
35 5 260546
36 7 254156

First Character Trends: Why 's' Leads

Over 330 844 domains start with 's', making it the most popular initial character. This insight helps in branding and SEO, as first-letter prominence can affect recall and search behavior.


Most common first character in domain names

# First char Domains count
1 - 0
2 0 20773
3 1 35378
4 2 35093
5 3 28719
6 4 22900
7 5 27622
8 6 24686
9 7 25188
10 8 24743
11 9 23805
12 a 232402
13 b 225296
14 c 243935
15 d 172657
16 e 143256
17 f 159606
18 g 176135
19 h 146068
20 i 97791
21 j 93618
22 k 116805
23 l 158232
24 m 239438
25 n 129841
26 o 105156
27 p 209992
28 q 52848
29 r 151525
30 s 330844
31 t 244690
32 u 72164
33 v 121935
34 w 110639
35 x 66984
36 y 66011
37 z 70400

Purely Alphabetic vs. Mixed Domains: Investment Implications

Pure letter domains (71.72%) are the majority, but mixed alphanumeric names (21.77%) offer unique branding. Only 0.60% are numeric-only, a niche for specific industries.


Character distribution in domain names

Vowels (15584025 · 34.68%)
Consonants (26175303 · 58.24%)
Digits (2855501 · 6.35%)
Hyphen (327488 · 0.73%)
Other (0 · 0%)

Hyphen Usage: A Rare but Strategic Choice

With just 5.92% of domains containing hyphens, these names can be undervalued. However, they may still hold SEO value for exact-match keywords, especially in competitive niches.


Domain names with numbers and letters

Only numbers (25105 · 0.6%)
Only letters (3007769 · 71.72%)
Numbers and letters (912988 · 21.77%)
Other (248170 · 5.92%)

Total Character Pool: 44.9M+ Characters Analyzed

The entire zone comprises 44.9M+ characters, with 15 584 025 vowels and 26 175 303 consonants. This massive dataset reveals linguistic patterns that can predict domain performance.


Most frequent word fragments inside domain names

# Word Domains count %
1 go 80104 1.91
2 pro 62917 1.50
3 shop 52590 1.25
4 one 45753 1.09
5 car 43598 1.04
6 my 40532 0.97
7 store 40227 0.96
8 get 25765 0.61
9 hub 25614 0.61
10 app 24562 0.58
11 online 24453 0.58
12 lab 22634 0.54
13 net 22470 0.54
14 top 20225 0.48
15 market 19971 0.48
16 tech 19946 0.47
17 home 16718 0.40
18 fit 14814 0.35
19 star 14674 0.35
20 web 12462 0.30

Trends & Insights 2026

Short, brandable domains under 7 characters will continue to command premium prices, as the average length of 0.00 chars indicates a market preference for brevity.
The dominance of the letter 'e' and first character 's' suggests that domains starting with common letters may have higher resale value due to memorability.
With 71.72% of domains being purely alphabetic, investors should focus on dictionary words and brandable terms, while mixed alphanumeric names (21.77%) offer niche opportunities.
Hyphenated domains (5.92%) remain a small segment, but their rarity could increase value for exact-match SEO in 2026 as competition grows.
The top word 'go' and numeric token '1' highlight actionable keywords for domain development and parking strategies.
As e-commerce expands, .shop will likely see increased demand for short, keyword-rich domains, making data on length and character composition essential for portfolio optimization.

Hyphen usage in domain names

With hyphen (248104 · 5.92%)
Without hyphen (3945883 · 94.08%)

Popular numeric tokens in domain names

# Token Domains count
1 1 101850
2 2 96013
3 3 88592
4 4 88285
5 8 83085
6 5 82083
7 7 81166
8 9 80257
9 6 79748
10 0 66505
11 88 10682
12 24 9761
13 18 6975
14 11 6629
15 69 6602
16 12 5924
17 10 5749
18 77 5605
19 01 5080
20 99 5032